Invisible Sexism

The project Invisible Sexism was created in partnership with the advertising agency FCB Brazil. It consists on painting messages of empowerment on the models’ bodies for the fashion show of the stylist Amir Slama in SPFW. The ink, however, only appears in photos taken with a flash. The intention of these messages is to bring to light a fact that nobody sees: the blaming on the victim of aggressions. And that is because most people believe that women who wear short clothes are the ones encouraging sexual harassment.