NIVEA Doll

Protecting children while on the beach is at the heart of NIVEA Sun Kids’ philosophy. Parents often struggle to snag their excited children long enough to properly apply sunscreen, so how do you teach a young child the importance of wearing sunscreen? With the NIVEA Doll – a doll that is sensitive to the rays of the sun – that’s how. A true technological advance that marries creativity and technology. And, a great follow-up to last year’s Cannes Mobile Grand Prix-award-winning “Protection Ad” from FCB Brazil.