Stone Milk CCSP

"Getting milk out of a stone" is a popular brazilian expression similar to “getting blood out of a stone”. Meaning getting a great outcome from an adverse situation. Pretty much what creatives have to do in every job. So the 2016 Brazilian Creative Club Festival’s theme couldn’t be any other. An ode to this rare, precious milk. The Stone Milk.

We first developed the product, with a minimalist design, which guided the whole campaign, containing branding, film, print ads, posters using the lithography process and activation at the festival.